artsVest in Fort McMurray

Business for the Arts expands artsVest training program province-wide in Alberta to arts organizations, increasing matching funds investment into the province.

Business for the Arts announces the second year of artsVest Alberta, a two year provincial and Calgary municipal investment in sponsorship training and matching fund incentives for arts and culture organizations.

(EDMONTON, AB – September 7, 2017) Business for the Arts, Canada’s only national charitable organization with a mandate to strengthen the arts and culture sectors across Canada by building partnerships between the private and cultural sectors, announced today that its artsVest program has expanded to reach the entire province of Alberta. With funding support from the Government of Alberta, Calgary Arts Development Authority and the Government of Canada, arts organizations across the province will be able to access not only sponsorship training, but an increase in matching fund distribution to over $300,000 this year.

artsVest is Business for the Arts’ national flagship program that works directly with small to mid-sized arts organizations looking to procure sponsorships and build sustainable partnerships with the business community. The program consists of in-depth training in corporate sponsorship, from one-on-one, group and peer-to-peer learning to online educational tools and mentorship pairing. The participants successful in securing sponsorships are awarded with matching funds at the end of the program, up to a certain dollar amount.

“The Government of Alberta is proud to support Business for the Arts and the artsVest program, and I am very pleased to see the program expand across Alberta,” said Ricardo Miranda, Alberta’s Minister of Culture and Tourism. “Arts and culture are extremely important to Albertans, and we welcome any opportunity to support artists and arts organizations. I wish Business for the Arts continued success with the artsVest program and look forward to it helping more arts organizations engage and forge partnerships with Alberta’s business community.”

“Business for the Arts is thrilled to be continuing the artsVest program in Alberta with an expansion to the entire province,” says Aida Aydinyan, Vice President of Business for the Arts. “When we talk about successful business-to-arts partnerships, we say it should be a win-win-win, in other words, win for the arts organization, win for a partnering business and win for the public at large. We believe this definition of a successful partnership is equally applicable to the artsVest program. It is a triple win program for all three sectors involved: cultural, private and public. It provides comprehensive capacity building, helps to diversify revenues, creates cross-sectoral partnerships and raises the profile of the arts. Thanks to the tremendous support of the Government of Alberta, Calgary Arts Development Authority and the Government of Canada, we look forward to working with some passionate arts organizations in the province.”

To participate in artsVest Alberta, please attend our Information Sessions and Sponsorship Workshop in Fort McMurray on October 12 . To register and see more details, visit artsvestAlberta.eventbrite.ca.

About artsVest

Last year, artsVest facilitated over 650 training and mentorship opportunities for artsVest participants, resulting in the delivery of 749 hours of live session programming. The program proudly boasts over 40 expert mentors across Canada, all seasoned professionals from the non-profit or corporate sector with experience in corporate sponsorship.

artsVest also operates in PEI, Saskatchewan, Ontario, Toronto, Nova Scotia, New Brunswick, Alberta, and British Columbia. 969 participating artsVest organizations have formed 3,376 partnerships with businesses, of which 2,286 are first-time business partnerships and 2,002 are long-term. These partnerships have generated $13.92M in new private sector investment from $5.61M in matching funds to date, and has resulted in an influx of $19.53M to the cultural sector. Please visit www.businessforthearts.org for more information.

— For more information, please contact: Allison Moore artsVest Program Manager 403-852-8461 allison@businessforthearts.org